What’s the first thing you see when you walk into your local Target? In most stores, it’s the dollar spot, also known as “Bullseye’s Playground.” This section is full of seasonal knickknacks, decor, toys and more, generally priced between $1 and $7 per item.
These items might seem like a great deal. However, they can lead to overspending. Studies show that a shopper is much more likely to buy an item at a 50% discount than at its normal cost. The dollar spot at Target encourages shoppers to put more items in their cart just because they seem affordable.
Try This Instead:
Skip the dollar spot when you enter the store. If you really want to browse through it, stop by after you’ve picked up the items you need, when you’re “shopped out” and the discounts aren’t quite as exciting.